If you're relatively new to freelancing, you've probably come across the term "niche" a few times while scouring the internet for tips and tricks. So what the heck does it mean exactly, and why should you care? A niche is an area of expertise. Your niche determines your marketing strategy and the sorts of jobs … Continue reading Why Niches Matter
December 2016 marked my first holiday season as a full-time freelancer, but my monthly income report looks more like a part-time freelancer's. Why? It's hard out here for a (pimp) freelancer during the holidays, especially if you mostly work for independent clients like I do, and not big companies. The only reason I made … Continue reading How to Survive the Freelance Holiday Slump
At the beginning of 2016 I decided to get serious about freelancing and switch to full-time. The research began and this blog was started in February because I got really frustrated trying to find concrete advice on actual steps to take to launch a business and land higher-paying clients. Everyone wanted me to buy this … Continue reading Tis the Season for Setting Freelancing Goals
One of the main reasons many people hesitate to send cold pitches is they're afraid that a CEO, company representative, or individual is going to get angry with them for sending an unsolicited email out of nowhere. Let me first say that this is a very rare occurrence if you're sending a true cold pitch and … Continue reading What I Learned from a Nightmare Pitching Experience
